The clinic side is flying. The academy is where the real margin sits, and right now it only grows when you have time to push it. This builds you a system that brings trained-up leads in 24/7, off the back of ads we film and run for you, so the bookings keep coming whether you are thinking about it or not.
Before the pricing, here is the logic, so the value is clear and the cost makes sense in context.
The clinic is busy, which is exactly the problem for the academy. You have taken your foot off the pedal on training because there is no time, and the moment you stop pushing it, the leads dry up. Anything that relies on your input every day is a job, not a system.
So we do two things. First, we package the training into one premium course at a higher price point, the kind of offer that has the margin to fund ads and still leave you with real profit per client. Then we build a system that runs in the background, so a stranger scrolling Instagram in Rustington sees your ad, fills out a form, and lands in your phone ready to book.
You only need one client to pay the entire project off. Everything after that is profit on a machine that does not need your attention to keep working.
Reformer Collective is one of the biggest reformer Pilates businesses in the South. They have a training academy, and I manage their ads. It is the same system I would build for you, on a very similar model.
I manage their ads. They run an academy on a very similar model to yours. The ads bring leads in at a low cost and the system follows them up automatically, which keeps their training days filling without anyone having to chase it.
That is their account, not a promise of yours. The point is simple: leads come in cheap, and on a premium course it only takes a few of them converting for the ads to comfortably pay for themselves.
A single day at £300 is too thin to run ads against. The fix is to stack the training into one premium course, give it a name people get excited about, and let the higher price carry the ad spend.
Here is the whole thing, end to end. We build the front half once. The back half then runs itself, around the clock, with no input from you.
We run all twelve together, keep the cheap performers, switch off the dear ones, and film more like the winners next time. That is how the cost per lead keeps falling. Figures shown are an example of how it reads.
Most video people film you one ad. If it flops, you have nothing to fall back on. We film twelve, test different hooks across them in one campaign, and lean into whatever wins, so your cost per lead keeps dropping over time.
The whole build, the content and the system, for a single flat price. I am deliberately not charging for ongoing ads management yet, because I want you seeing results before you commit to anything monthly.
Payment that protects you. 50% deposit to lock in your shoot date, and the remaining 50% only once the content is created and delivered. You never pay ahead of finished work.
Ad spend is separate, and yours to control. I would test a month at £20 to £40 a day. If you can stretch to £40, you get results faster, and the first sale or two recoups the spend and funds the rest. That budget goes straight to Meta, not to me.
A few simple bits before our next call, so we walk in ahead of the game and spend the time on the thing that matters, your offer.
Get the WhatsApp group going whenever suits, and have a think on the offer before the 16th. Any questions in the meantime, I am one message away.